world_of_commerce --author=marcel
Field notes from Marcel Hollerbach. CIO and Co-Founder at Productsup. Updates on product data, feed management, retail media and agentic AI.
Great news for our automotive customers. Google finally launches Automotive Model Feeds On Search Ads (Vehicle Top Ads). This ad format is specifically designed for vehicle manufacturers. To participate manufacturers nee…
🇪🇺 Europe vs 🇺🇸 US. A more than impressive example on how technology compounds.
I keep saying it in front of customers. Win Google, win the rest. Google ones again is leading the pack. AI search and traditional search aren't competing they start converging. I really start wondering how OpenAI will c…
Productsup launches Meta Open Catalog alongside Shopify and Wix. Open Catalog will allow merchants to launch their products within Meta's Muse. At Meta in London, we spoke about UCP and the different challenges that smal…
That's hilarious. Googles AI-Mode thinks that it was trained by OpenAI. ...well played Sam! 😂 I am becoming a bigger and bigger fan of models that only reply YES / NO... no AI slop... #Google #OpenAI #ChatGPT
We’re still tackling the big question: Will Agentic Commerce ❌ disintermediate your business? We’re looking forward to our collaborative Think Tank on Oct 14th with me and Felix Schirl. We’re cutting through the hype to…
Meta bans ByteDance 🚫 ...these days everyone seems to be blocking each other. Just two weeks ago we saw Amazon blocking Muse. What’s happening? Meta began implementing a ban on ads and paid marketing messages from ByteD…
UCP in Google Merchant Center! Google is paving the way for agentic commerce. I just saw the new Universal Commerce Protocol (UCP) integrations in some of our Google Merchant Center accounts. 🚀 🤖 UCP: UCP is an open pr…
Agents 🤖. The more the merrier. TikTok’s launched a new AI shopping assistant paired with direct brand checkout via UCP. We are entering the era where AI doesn’t just recommend products, it shops on the customer’s behal…
They created a Unified Platform: It integrates Sponsored Ads, Display, Video, and Audio into a single AI-first system. Amazon promises flexible Control: It allows for manual campaign building, full AI optimization, or a…