world_of_commerce --author=marcel
Field notes from Marcel Hollerbach. CIO and Co-Founder at Productsup. Updates on product data, feed management, retail media and agentic AI.
Where is all the organic traffic going?! A recent study by Kevin Indig and Similarweb suggests that Google’s blended "Sponsored Results" are a larger driver of organic traffic declines than AI Overviews. The key takeaway…
Looks like you can buy ChatGPT Ads now via Amazon DSP. A Delta Airlines ad showed up within ChatGPT and you can see it was most likely booked via Amazon DSP as it is using Amazons click-tracking. Has anyone out there als…
Ian Jindal spoke with Paul Porter of Hamleys in the latest episode of Retailcraft. Listen to the full episode. To survive in a retail landscape where Amazon swallows up to 40% of UK toy sales, Hamleys relies on immersive…
🛑 Delta is restricting outside agents from booking flights 🛑 JPMorgan, Citi & Charles Schwab are pushing back on agents accessing accounts and moving money 🛑 Amazon has blocked unauthorized shopping agents. 🛑 Yelp wa…
In a recent discussion, James Gurd and Voyado’s Max Etheridge unpack a critical challenge for modern e-commerce: helping shoppers find the right items when they lack exact search terms. The core consensus aligns perfectl…
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Listen to the full episode here: Episode 578 What it is about? 🛠️ Good SEO = Good GEO: Fast, accessible, and properly structured sites (using schema) win in both worlds. You don’t need separate teams for AI search and t…
Google is testing product attributes at the bottom of Sponsored Products ads. Google is currently testing this in the US and not every advertiser will see it. I have no info by which criteria the additional attributes ar…
Nozzle found out: "The page looks normal. The results don’t. No error, no captcha, the same template, but most of the keyword’s usual sites are gone: the organic results keep 20.7% of the previous SERP’s sites, against 8…
I can highly recommend the latest K5 episode with Andreas Frary from Alnatura. Listen to the episode here: K5 Episode 224 What is it about? In today’s digital commerce conversations, this phrase is rare but for Andreas F…