world_of_commerce --author=marcel
Field notes from Marcel Hollerbach. CIO and Co-Founder at Productsup. Updates on product data, feed management, retail media and agentic AI.
While the majority of conversations range around Agentic Commerce let's not forget where consumer attention still is right now. Social Media. Since its September 2023 rollout, TikTok Shop has grown into a social commerce…
Serendipity 🔮. That's what happens when you bring people together at a tradeshow. A few months ago, I had a call with a merchant who was trying to target people who had just bought a plane ticket. Not straightforward. T…
At our booth in Hall 7 E013 there’s also fresh food icecream.
Amazon vs. Meta. Round 1 🥷 . Amazon has cut off Meta's "Muse" AI assistant from making purchases on behalf of users on Amazon. Users attempting to shop via Muse receive a popup stating the unauthorized agent violates Am…
#Nonsense #Apple #Dongles
Claude makes its first move into commerce 🛍️ . Apparently, product cards have been live since June, but I wasn't able to trigger product card results until today. The feature is called "product_carousel_display_v0". In…
OMClub 2026! We have 5 spare tickets 🎟️ to give away for #OMClub 🪩 at #DMEXCO next week. If you know someone who still needs a ticket please tag them in a comment. We'll raffle them end of week. If you are around next…
Wow! 🤯 That’s a plot twist. '99% of shoppers who research with ChatGPT consult #Google for final decisions,' said Brendon Kraham on stage today. It’s quite funny, actually. Google measured that people click on an ad in…
Apparently US users report that Muse actually browses retailers like a human and walks right through the front door. Here is what they observed: True Agentic Action: Muse navigates and executes the purchases for you. Dee…
AMZN Stock has rallied 4% after investment bank evercore said Agentic AI could supercharge Amazon’s retail growth Why is that? One reason is that Amazon shoppers are generally very happy with Alexa for Shopping, formerly…