world_of_commerce --author=marcel
Field notes from Marcel Hollerbach. CIO and Co-Founder at Productsup. Updates on product data, feed management, retail media and agentic AI.
UCP in Google Merchant Center! Google is paving the way for agentic commerce. I just saw the new Universal Commerce Protocol (UCP) integrations in some of our Google Merchant Center accounts. 🚀 🤖 UCP: UCP is an open pr…
Agents 🤖. The more the merrier. TikTok’s launched a new AI shopping assistant paired with direct brand checkout via UCP. We are entering the era where AI doesn’t just recommend products, it shops on the customer’s behal…
They created a Unified Platform: It integrates Sponsored Ads, Display, Video, and Audio into a single AI-first system. Amazon promises flexible Control: It allows for manual campaign building, full AI optimization, or a…
Which “Tamagotchi” 🐙 will you use? ;) OpenAI, Meta, and xAI have all launched 24/7 autonomous AI agents (Dots, Muse, and Grok Bot) Same same but different. They all have slight nuances. Meta's Muse: A consumer focused a…
Just came across this stat from A16Z. They found that AI agents are challenging traditional marketplaces for control over the customer relationship, leading companies to adopt different strategies based on their current…
Will Meta Muse (and agents from other platforms) be a push for Meta's ad revenues 💰? The internet's most precious currency is attention. If consumers save time by outsourcing tasks to agents, where are they going to spe…
This guy knows literally NOTHING about coding. ZERO. And he just built a fully functioning website in 15 minutes. Check it out at http://localhost:3000/ 🫠 Home is where the ♥️ is. #Fable #Anthropic #Localhost #Vibecoder
While the majority of conversations range around Agentic Commerce let's not forget where consumer attention still is right now. Social Media. Since its September 2023 rollout, TikTok Shop has grown into a social commerce…
Serendipity 🔮. That's what happens when you bring people together at a tradeshow. A few months ago, I had a call with a merchant who was trying to target people who had just bought a plane ticket. Not straightforward. T…
At our booth in Hall 7 E013 there’s also fresh food icecream.