Director of Merchant Growth Strategy and Analyst in Residence at VTEX
If 2020 was the era of growth at all costs in ecommerce, 2023 is the era of profitability.
Over the last year, companies have had to shift their focus from balancing hyper-growth to meet high demand to balancing out investments that help them meet their bottomline. What projects are profitable? Which ones directly solve a problem that your customer is facing? Answer these questions, and you know where your priorities are for the year ahead.
Having started IDC’s commerce practice as a digital commerce analyst, Jordan Jewell, now analyst in residence at VTEX, has established what he believes to be the trifecta for profitability:
Listen in to hear examples of what these steps toward profitability look like in practice.
Jordan Jewell is Director of Merchant Growth Strategy and Analyst in Residence at VTEX, where he advises B2C and B2B merchants on how to grow their online sales. Before joining VTEX, he was an industry analyst at International Data Corporation (IDC). At IDC, Jordan launched and ran the Digital Commerce research practice, where he analyzed technology markets, including digital commerce platforms, product information management, order management, and digital marketplaces. He authored studies including IDC MarketScape evaluations on B2B, B2C, and headless commerce.
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